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  • Axle Davids, “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable”

    February 16th 2010, 6:30pm

    Function 13, 156 Augusta Avenue, Toronto (map)

    Admission: $10

    Agenda

    • 6:30-7:30 Mix & Mingle
    • 7:30-8:30 Presentation: “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable”
    • 8:30-9:00 QA
    • 9:00 Post-Event Networking

    Presentation: “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable”

    Traditional branding is too slow, complicated, and un-collaborative for today’s pace of innovation and communication. To survive and thrive, brands must now be more than relevant, compelling and competitive. They must be easy to grasp, share, and grow.

    Drawing on extensive branding experience with industry innovators like AT&T Mobility, Applied Biosystems, and AutoShare, as well as his experience as a technology entrepreneur in the MaRS Incubator, Axle Davids will reveal the new brand strategies and new tactics to help your brand simplify, scale and succeed.

    About Axle Davids

    Photo of Axle Davids Born in Oxford, England and raised in Toronto, Axle Davids, founder of Distility Branding, is a visionary brand developer and pioneering brand technologist. In 2001, he established aXle Branding, which focused on branding and design for industry innovators like AutoShare Car Sharing Network, AT&T Mobility and Applied Biosystems. This venture has since evolved into Distility Branding, a company that is forging a new path with its innovative systems and unique approach to brand building through the ultimate collective experience.

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