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Latest Editorial
STAY FRESH - A Reintroduction
Growing up idolizing Michael Jordan, the Chicago Bulls and various NBA legends during the “Dynasty Era,” a small group of childhood friends found the correlation between sports and sneakers went hand-in-hand. The passion of the sport and its athletes eventually became the common story where; to be “like Mike,” you had to dress like him. And nothing was more representative of a showcase for this passion than his sneakers. Eventually amassing a collection enough to fill a store, these childhood friends decided to take that into practice. The result of which was an online shop featuring an enviable selection of personal sneakers and newly acquired items destined to populate their website. With the success and popularity of their online venture, a physical brick and mortar store was the next logical evolution.
Air Max Day 2021
Arguably the sneaker that started it all. To a lot of sneaker enthusiasts, the one model that may have persuaded them to take notice of the industry was the Nike Air Max. Since its original release in 1987, the Air Max has seen updates on an almost annual basis to this day. With the rich history, countless iterations, many stories surrounding the legacy of the sneaker, it is no secret as to why the Air Max has been consistently one of the most relevant models Nike has ever produced to this day.
STAY FRESH Lunar New Year 2021 Editorial
February 12th, 2021 marks a new year in the Lunar Calendar, more traditionally known as “Chinese New Year.” This coming year is the year of the ox. Believed to have arrived at the party first, but tricked and beaten by the rat at the last moment, the ox is the second animal in the zodiac cycle.⠀