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The Supreme x Nike Effect

The Supreme x Nike Effect

May 07, 2021

Nearly two decades has passed since the first collaboration between Nike and Supreme. Founded in 1994 by James Jebbia, Supreme’s origin story begins in an old office space on Lafayette Street, located in New York’s Lower Manhattan neighbourhood. And despite the brand’s current status as a cultural icon, Supreme began with smaller offerings, starting with t-shirts before moving on to hoodies, hats and collaborations with names like Vans, BAPE, and Keith Haring. 

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STAY FRESH - A Reintroduction

STAY FRESH - A Reintroduction

April 12, 2021

Growing up idolizing Michael Jordan, the Chicago Bulls and various NBA legends during the “Dynasty Era,” a small group of childhood friends found the correlation between sports and sneakers went hand-in-hand.  The passion of the sport and its athletes eventually became the common story where; to be “like Mike,” you had to dress like him.  And nothing was more representative of a showcase for this passion than his sneakers.  Eventually amassing a collection enough to fill a store, these childhood friends decided to take that into practice.  The result of which was an online shop featuring an enviable selection of personal sneakers and newly acquired items destined to populate their website.  With the success and popularity of their online venture, a physical brick and mortar store was the next logical evolution.

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Air Max Day 2021

Air Max Day 2021

March 26, 2021

Arguably the sneaker that started it all.  To a lot of sneaker enthusiasts, the one model that may have persuaded them to take notice of the industry was the Nike Air Max.  Since its original release in 1987, the Air Max has seen updates on an almost annual basis to this day.  With the rich history, countless iterations, many stories surrounding the legacy of the sneaker, it is no secret as to why the Air Max has been consistently one of the most relevant models Nike has ever produced to this day.

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STAY FRESH Lunar New Year 2021 Editorial

STAY FRESH Lunar New Year 2021 Editorial

January 29, 2021

February 12th, 2021 marks a new year in the Lunar Calendar, more traditionally known as “Chinese New Year.” This coming year is the year of the ox. Believed to have arrived at the party first, but tricked and beaten by the rat at the last moment, the ox is the second animal in the zodiac cycle.⠀

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STAY FRESH's Holiday Gift Guide 2020

STAY FRESH's Holiday Gift Guide 2020

December 14, 2020

There are less than a few weeks until Christmas and that means that the race is on to find the perfect gift for the holidays. Whether it’s for a friend, family member, or that special someone, here’s a holiday gift guide with STAY FRESH to help shop for the sneakerhead or streetwear enthusiast in your life. 

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Sneaker Con Vancouver Recap 2020

Sneaker Con Vancouver Recap 2020

March 06, 2020

February 29, 2020, saw the return of Sneakercon, one of the biggest travelling sneaker shows in the world and Vancouver’s largest sneaker and streetwear event. Dubbed as “the greatest sneaker show on earth,” the one-day event returned to Vancouver for the second year in a row, drawing in vendors from all across the world.

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